自媒体时代下高校学生思想教育工作的困境与路径选择

The Dilemma and Strategy of Ideological Education Work of College Student in the We-Media Era

自媒体时代的到来为高校学生思想教育工作提供了契机也带来了挑战,面对当下大学生人文素养缺失等现实困境,高校思想教育工作者应积极探寻思想教育的有效路径。自媒体的"亲民"特征、交互功能以及重视用户体验等特点,为高校学生思想教育工作开辟了新思路。作为高校教育工作者,应合理发挥自媒体的优势功能,提升大学生的媒介素养,构筑人文主义精神;践行"双主体"思维模式,进行正确的价值导向;重塑媒体公信力,引导学生抵制不良信息。

Nowadays,we-media affects the campus life imperceptibly,bringing both advantages and challenges for ideological education in universities.Facing the reality that college students lack the humanities accomplishment,the ideological education workers should actively explore the effective ways to correct this problem.The we-media,with its characteristics of convenience,interactivenature,and user-friendly trait,paves a new way for the ideological education work.And the educators should reasonably take advantage of we-media to improve college students＇ media literacy and construct their humanistic spirits,should practice the ＂double-subjects＂thinking mode to guide university students with the correct values,and also should reshape the credibility of the media.Additionally it should help students resist the harmful information.