对死者人格商业化利用的法律保护

The Personality of the Deceased Commercial Use of Legal Protection

"钱钟书书信手稿拍卖"一案再次引发了对死者人格商业化利用的保护思考。对死者人格的商业化利用既涉及死者的人格尊严,又涉及其继承人的财产利益。从法理上论证了对死者人格商业化利用保护的正当性与必要性,通过借鉴国外对死者人格商业化利用的保护的模式,提出对于死者人格商业化利用的保护制度。由于死者人格商业化利用的特殊性,继承人在行使其继承的死者人格商业化利用权时,应当受到利用范围和方式的限制,最后提出了对死者人格商业化利用的具体保护措施。

Qian zhongshu letters manuscript case again raised the protection of the commercial use of the dead personality. The commercial use of the dead personality both involve the personal dignity of dead,and involve the successor＇s property interest,At first,this paper demonstrates the legitimacy and necessity of the protection of the commercial use of the dead personality from the theory of law,and then reference the protection of the commercial use of the dead personality from abroad,put forward the system of the protection of the commercial use of the dead personality. Due to the particularity of the commercial use of dead personality,the successor using the right of the commercial use of the personality should be limited using the range and the way. Finally,put forward the protection measures of the commercial use of the dead personality.