传统民间节庆中的视觉符号意义重构

Meaning Reconstruction of Visual Symbols of Traditional Festivals

随着社会的变迁,传统民间节庆活动中的视觉符号逐渐淡出了人们的记忆.本文在这一现实下,结合视觉文化发展的实际,对比分析了这些符号在不同时期参与群体、视觉思维、物质承载等的生存环境.结果表明,它的有效保护、继承和发扬,必须在传统的基础上利用数字媒体和文化产业发展平台,按照现代的风格和使用要求在视觉领域进行再创造,实现现代社会的功能和情感需要,从而以重构过的意义形式迎合文化产业的创新发展.

With the change of the society, traditional visual symbols in the folk festival activities fade out gradually. Based on the current situation of the development of visual culture, an analysis is made of these symbols＇ living environment in groups, visual thinking and material carriers in different periods. The study shows that their effective protection and inheritance development, must rely on digital media and cultural industry platform. The symbols should be recreated according to the requirements of modern styles and uses in the vision field so as to realize the functions and emotional needs of modern society and cater to the cultural industry innovation and development.