驱动品牌经济发展的制度框架与政策建议

Institutional Framework and Policy Suggestions for Driving Brand Economy Forward

经过30多年的快速发展,中国已经跃然成为全球第二大经济体,多项总量经济指标位列全球第一。然而,在要素全球流动的时代里,品牌及品牌经济的发展水平正在成为衡量各国经济软实力的重要标准。恰恰是在这个问题上,中国距离西方发达国家还有很大的差距。从根源上讲,有效制度的缺失是导致品牌经济持续发展不前的根本原因。基于此,本文尝试从品牌经济与制度的关系入手,重点讨论影响和决定品牌经济发展的制度要素;并结合中国实际,提出促进品牌经济发展的建议。

China has become the World＇s second largest economy with a number of aggregate indicators on economy that ranked first in the world after more than thirty years of rapid development. Nevertheless, the level of development of brand and brand economy is becoming a significance standard of measuring economic strength of various countries in the age with elements flowing around the world, which becomes a gap between China and Western countries. Basically, the deficiency of effective institution is the fundamental cause of slowing brand economy. Based on this theory, the article focuses on the factors that affect or determine the growing of brand economy based on the relation between brand economy and institution. And on this basis, the author puts forwards proposals for promoting brand economy in combination with China＇ s practices.