古兰陵文化的深层内涵挖掘与创新开发

Excavation of Deeper Connotation and Innovation Development about the Culture in Ancient Lanling

在简要概述兰陵文化内容资源、以兰陵古镇景区规划为主的兰陵文化开发现状的基础上,对兰陵文化的深层内涵挖掘从价值理念诠释、旅游口号提炼、荀子文化的精确定位、内容资源的排查筛选几方面展开具体论述,并探讨兰陵古镇文化的创新开发,以期为兰陵古镇的文化旅游提供有价值的学术借鉴。

On the basis of brief overview about the content resources of Lanling＇s culture and development status of Lanling＇s culture, this paper explores the deep connotation of Lanling culture from explaining value idea, refining tourism slogan,precise positioning Xunzi culture, investigating and filtering the content resources. Further, this paper probes innovation development of the ancient culture of Lanling to provide valuable academic learning for culture tourism of ancient Lanling town.