新疆国际大巴扎环境标识系统存在的问题与设计策略研究

Problems and Design Strategy of Environmental Signage and Identification System of Xinjiang International Grand Bazaar

标识系统是特定场所空间信息支持系统,它不仅具有导向、信息传递等功能,而且还承担着与场所形象相关的环境美学功能和社会文化功能.本文在对新疆国际大巴扎实地调查的基础上,提出环境标识存在的现实问题,并将标识系统设计作以合理定位,提出了一些合理化的建议和有创新性的标识系统展示方式与设计策略,以符合现代城市旅游要求以及特定环境特征与文化识别性.

The excellent signage and identification system not only has the specific identification function,but also shows the quality of site and the culture meaning of the environment. This paper takes the International Grand Bazaar in Urumqi as the research object and presents the current problems of environmental identification system through the field investigation and comprehensive analysis. Moreover, the signage and identification system of the International Grand Bazaar can be designed with the right orientation. We present some reasonable suggestions and the design rules of the internationalization in order to meet the requirements of modern city identification and recognition of tourism and regional culture.