模因论框架下的当代流行语的复制与传播

Replication and Transmission of Contemporary Catchphrases from the Memetic Perspective

流行语是在某一范围或某一时期内广为流传且迅速盛行的话语形式,当代流行语的研究不仅具有较高的社会文化价值,而且还具有重要的语言学价值。本文以近年来盛行的若干流行语为例,运用模因理论,从模因产生的四个阶段,强势模因形成的三个条件,模因复制和传播的两个途径等方面来分析当代流行语在言语交际中的发展规律,从动态的角度解释其复制和传播的机理、途径,为流行语现象的研究提供新的视角。

Catchphrases are forms of discourse which can rapidly gain popularity among a certain range and period.Therefore, the research on contemporary catchphrases not only has tremendous cultural and social value, but also has important linguistic value. Based on memetics, this paper taking some contemporary catchphrases for example,analyzes the developing laws and rules of contemporary catchphrases in speech communication from the four stages of production of memes, three conditions of formation of strong memes, two ways of replication and transmission of memes. From the dynamic analyses, the author gives an explanation for a mechanism of the replication and transmission of contemporary catchphrases, which may provide a new insight into the research on phenomenon of catchphrases.