非体育专业女大学生体育消费现状分析——以广西师范学院为例

Sports Consumption Situation of Non-PE-major Female College Students——A Case Study of Guangxi Teachers Education University

当前,大学生体育消费已成为社会关注的热点。高校女大学生作为一个特殊的体育消费群体,容易受到社会上各种非理性体育消费观念的影响,因此,引导女大学生进行健康的体育消费就显得十分的必要。该文采用文献研究法、问卷调查法和数理统计法,对非体育专业女大学生的体育消费现状进行调查研究,分析影响她们进行体育消费的因素,针对她们在体育消费中存在的问题提出相应的对策,帮助她们树立"健康第一"的体育理念和合理的体育消费观。

At present ,college students’ sports consumption has become the focus of public atten‐tion .Female college students ,as a special sports consumer group ,are easily affected by kinds of irra‐tional sports consumption views .Therefore ,it is of necessity to lead them to build healthy views in sports consumption .By means of document information ,questionnaires and statistic ,this paper made an investigation on female college students w ho are the non‐PE majors about current sports consump‐tion .In order to help them establish a “health first” sports view and reasonable sports consumption , this paper analyzed the factors influencing their healthy sports consumption and put forward some measures against the existing problems in their sports consumption .