文化产业视角下的祠堂文化建设研究——基于江西宜春的民俗学考察

Citang Cultural Construction in Yichun in Perspective of Cultural Industry

祠堂文化是种极具地方特色的民俗文化,是具有一定历史价值、艺术价值和社会价值的文化遗产。通过对祠堂文化建设历程的梳理,认为将祠堂文化产业化运作是传承和保护这一文化遗产的有途径,并提出祠堂文化产业化不应局限于资源型文化产业的"文化+旅游"模式,而应该引入文化创意产业的"文化+科技"模式。

Ancestral temple culture is a kind of folk culture with extremely local characteristics,which has a certain historical value,artistic value and social value of cultural heritage. In this paper,through the combing of ancestral temple culture construction process,the ancestral temple culture industrial operation is believed a way of inheritance and protection of the cultural heritage,and put forward the industrialization of ancestral temple culture should not be limited to the resources of cultural industry mode of ＂culture tourism＂,but should be introduced the creative cultural industry model of ＂culture technology＂.