基于“应用驱动,开放共赢”的高校移动校园生态链的构建

The Construction of Ecological Chain of Mobile Campus Based on “Application-driven, Open-win”

移动互联网是移动和互联网融合的产物,不是简单的加法,而是乘法。移动互联网继承了移动随时、随地、随身和互联网分享、开放、互动的优势,是集合二者优势的"升级版本"。移动校园具有典型的移动互联网特征,但又具有其独特的"私密、社区、共生"的生态特性。文章结合黑龙江大学移动校园的建设案例,针对校园特征与互联网模式的移动校园进行分析,定位了移动校园的功能及用户需求,提出了"应用驱动,开放共赢"的建设理念,并描绘出移动校园的生态链模式。

Mobile Internet is more than the simple sum of its parts, it is the blending outcome of mobile and Internet. Mobile Intemet is an“upgrade version” of mobile and Internet which inherited the advantages of sharing, openness, interacting from mobile and that of anytime, anywhere from Internet. Mobile Campus has the typical features of mobile Internet, but it also has its own unique “private, community, symbiotic” ecological characteristics. The paper combines the construction case of mobile campus in Heilongjiang University and analysis of the campus features and Internet model of mobile campus to position the function and the user requirements, proposes the construction concept of “application-driven, open-win”, and describes the ecological chain model of mobile campus.