网购供应链库存与运输联合优化模型研究

Research on Inventory and Transportation Integrated Optimization Model of Supply Chain on Online Shopping

以网购供应链为研究对象,建立了网购供应链库存与运输联合优化模型。研究发现,ITIO联合优化过程中存在信息不安全、利润分配难、订单分散与大批量运输矛盾难以调和、售后服务难、制约了ITIO利润增加、同质化竞争加剧了成本节约的压力等障碍因素。从建立信息保障机制、合理设计利润分配制度、平台商搭桥做好各方库存与运输整合、各家企业协作共建售后服务网点、以联合优化的差异化破解同质化困局等方面提出相应的对策和建议。

This paper focused on online shopping supply chain, and established a model of ITIO of online shopping supply chain. The research showed that the process of ITIO existed the barriers such as information security, difficulties of distribution of profit of ITIO, difficulties on reconciling contradictions between scattered orders and bulk transportation, difficulties of after - sales service restricts the increase of ITIO in profit, and competi- tion of homogeneous goods aggravate pressure on cost savings. This paper proposed the corresponding countermeasures such as establishing an informa- tion security mechanism, designing reasonable profit distribution system, facilitating ITIO by building stock center by platform provider, constructing physical outlets of after- sales by some enterprises, and cracking homogenization dilemma by service differentiation of ITIO.