公司资源依赖、信任及关系承诺农户对公司与农户信息共享影响研究

Impact of Company's Resource Dependence,Trust and Relationship Commitment on Information Sharing between Company and Farmer Households

在资源依赖理论和社会互换理论基础上构建了"资源依赖、信任、关系承诺、信息共享"理论模型,以"公司+农户"组织模式中的公司为调查对象,收集202份样本,运用结构方程模型实证分析公司和农户间资源依赖-信任、关系承诺-信息共享的关系。研究发现,公司对农户信任显著正向影响公司关系承诺农户及公司与农户共享信息;公司关系承诺农户积极影响公司与农户信息共享;公司资源依赖农户积极影响公司信任及关系承诺农户,但对公司与农户共享信息的直接影响并不显著。建议农业企业管理者可通过互补性资产投入增加公司对农户的依赖水平,从而培育公司与农户相互之间的信任,这将有助于公司对农户作出承诺行为,从而提升关系质量进而促使公司和农户相互共享信息,以便公司有效监控农产品生产整个过程,从而改善农产品质量安全水平。

Based on resource dependence theory and social exchange theory,this paper first builds a theoretical model of＂resource dependence——trust,relationship commitment——information sharing＂,then selectes the company as the research survey from the＂company ＋farmer household＂organization model,and collected 202 samples to analyze the relationship among resource dependence,trust,relationship commitment and information sharing by using structural equation model.The result shows that company＇s trust has a significant positive impact on firmsrelationship commitment and information sharing between company and farmers.The relationship commitment has a significant positive impact on information sharing.Resource dependence has a significant positive impact on trust and relationship commitment,which does not have a directly significant impact on information sharing.Therefore,this paper suggests that managers of agricultural enterprises may use the investment of complementary assets to increase the dependence of companies on the farmers in order that a high level of trust and relationship commitment with farmers can be established,which will promote farmer to be more willing to share the production information with company so that enterprises can effectively monitor production process of agricultural products and improve the quality and safety of agricultural products.