网民规模和结构对网络舆情的驱动影响

Driver Affection of the Network Users' Size and Structure to Online Public Opinions

随着互联网普及率的升高,网络拓宽了传媒渠道并打破了信息中心辐射、单向流通的格局,因此,更具活力的网络舆情在社会舆情中的地位和作用日益突出。本文对网络舆情的制造与传播主体网民进行探究,通过数据分析研究网民群体的规模和属性对网络舆情传播规律产生的驱动影响,分析阐述原因并提出相应的支撑对策,为网络监管部门决策也提供依据,营造和谐健康的网络舆情环境。

With the rise of Internet penetration,network media channels are widened,breaking the information center radiation and one-way circulation pattern,therefore,the position and role of the more dynamic network public opinion in the social public opinion has become increasingly prominent.In this paper,the manufacturing and transmission of network public opinion,the Internet users would be explored,through data analysis and study of Internet population size and properties of the driving effects of network public opinion dissemination rule.The paper analysed the reasons and put forward corresponding countermeasures to support,and it provided basis for network supervision decision-making department,creating a harmonious healthy network public opinion environment.