SNS用户的社交网络游戏行为研究综述

Review on SNS Users' Social Network Game Playing

本文通过对SNS用户玩社交网络游戏行为相关研究成果的系统分析,发现被用于社交网络游戏行为研究的理论主要有使用与满足理论、技术接受模型和心流体验理论等;社交网络游戏行为的动机主要为休闲娱乐、社交互动和自我展示;而社交网络游戏使用和持续使用的影响因素包括认知性因素、情感(体验)性因素、态度性因素、人格因素、社会性因素和技术性因素。

In this paper,the literatures about SNS users’ social network game（SNG） playing were analyzed systematically,and the following results were found：（1） the theories applied to study SNG included the uses and gratifications theory,the technology acceptance model,and the flow theory;（2） the motives of playing SNG include recreation ＆entertainment,social interactivity,and self-presentation;（3） the factors influencing SNS users’ intention to play or continue playing SNG include cognitive,emotional or experiential,attitudinal,personality,social and technological factors.