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腾势:能否开辟电动车的蓝海?

Is DENZA Able to Create a Blue Ocean of Electric Vehicles?
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摘要 腾势是比亚迪与戴姆勒合资打造的电动汽车品牌,首款量产车将于9月上市,集双方的优势于一身,并且在最适合的时机上市,腾势前景看上去很美好,但是否能收获成功,开辟电动车的蓝海?对于戴姆勒来说,腾势是其推动在华电动车战略的重要支柱;而比亚迪,则把腾势看作是通往高端的最佳机会。腾势首款电动车将于9月在北京、上海、深圳三地上市。酝酿四年之久,奔驰和比亚迪合资打造的电动车终于面向消费者,等待市场的检验。无论是时机还是政策,此时腾势的推出无疑是最合时宜的,然而对于一个新品牌,一个专注于电动车的新军而言,腾势的前最既充满机遇又面临着挑战。 DENZA will have its first electric model launched and sold in Beijing, Shanghai and Shenzhen this September. After the four-year fermentation, the electric car jointly forged by Benz and BYD is finally presented to consumers and await the market feedback. DENZA, jointly incorporated by BYD and Daimler, is the first joint venture specializing in electric vehicles in China. BYD enjoys a considerable advantage in the battery technology, Daimler boasts the 100-year experience in making cars and earns good brand awareness. Electric vehicles coming out of the cooperation of these two sides are of high value. DENZA's first model with mass production has a range over 300km, reaches a top speed of 150kmlh and delivers a maximum torque of 290Nm.
作者 刘宗贤
出处 《汽车与配件》 2014年第27期42-44,共3页 Automobile & Parts
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