墨西哥:下一个车企兵家必争之地

Mexico,the Next Key Market to Grab

墨西哥本身就是一个正在迅速成长的市场,而其地理位置接近南美与拉丁美洲国家,那里更是一片尚未开发的汽车币场。墨西哥预计在2014年将出口169万辆汽车进入美国市场,超越日本的151万辆;2015年,更将以190万辆汽车进口美国,超越加拿大的187万辆,成为美国最大的汽车进口国家。美国汽车公司早在60年代，就已经在邻近美国边境的墨西哥城市建厂，组装汽车回销美国。因为市场需求旺盛，同时带动了许多美国零部件公司南移，在墨西哥建立生产基地。日产是日本第一家进入墨西哥生产的汽车公司，1966年建立第一家工厂。目前在两个城市，设有三家工厂，已经成为墨西哥最畅销的汽车品牌之一。

In 2014, Mexico is estimated to export 1.69 million cars to U.S. topping the 1.51 million from Japan; by 2015, the number will climb to 1.9 million, topping 1.87 million from Canada. By that time, Mexico will become the largest auto export country to the U.S market. As early in 1960s, American car companies started to build assembly plants in Mexican cities next to U.S.-Mexico borders. Its strategy is to import Mexico build cars back to U.S. to take the advantage of low labor cost as well as currency exchange rate. Many auto component suppliers followed customers＇ footprints and established production facilities in Mexico as well. During the same period of time, Japanese car companies also followed the track. Nissan built its first Mexican plant in 1966 and had grown to three assembly plants in two cities today. Their early presence has won Nissan a significant auto brand in Mexico.