蓝色体育赛事旅游国内客流人口学特征分析

The Demographic Analysis of Domestic Passengers for Blue Sports Event Tourism

通过问卷调查法对山东半岛蓝色体育赛事旅游国内客流进行人口学特征分析,发现本土学生和政事业单位职工为主要客源,性别参与度差异明显,体育赛事旅游对年轻人和高学历群体吸引力最大,参与群体家庭平均收入集中在2000-3000元之间,消费支出与一般旅游消费支出基本持平他们多以结伴方式,自驾出行比例较高。

Through the questionnaire survey on blue sports tourism domestic passenger flow by demographic characteristics analysis, found the native students and politic.at institutions and workers as the main source of participation, gender differences, sports tourism on young and highly educated population is most attractive in groups, the average family income is centered in 2000--3000 between, consumer spending and Tourism consumer spending is flat to go their way, a higher proportion of self--driving travel.