消费升级背景下节庆经济的价值提升

On Value Enhancement of Festive Economies in Consumption Upgrading

随着我国经济不断发展,人们生活水平不断提高,传统的节庆经济已经不能适应社会的发展,对节庆经济传统的消费进行升级,带动节庆经济总体价值提升迫在眉睫。应加强调控和引导,以供给提升内需,宣传传统节庆的文化底蕴,建立独特的节庆品牌,推动节庆经济的消费升级和价值提升。

With the improvement of the economic in our country,we can see that the people also improve their level of the life,So the traditional holiday economy will be not adapt to the development of society.We must promote the traditional holiday economy and the value of the holiday as soon as possible.As we know,In our country, the autonmacs consumption is more than others type of consumption.Also,the traget of the consumption and the way of it are both single.The products are simple.On the other hand, the macro-control in our country is weaker than it in the other country,and in this situation, the promotions both the traditional holiday economy and the value of the holiday are difficult. SO,the government must intensify the macrocontrol and guindence.The ways are many,such as intensifing the Domestic market demand, protecting the traditional festival culture and establishing the unique festival brand.