摘要
近日,引发热议的优酷诉金山“猎豹”不正当竞争案二审判决已经作出。浏览器自带的广告过滤功能对视频网站的商业模式造成了一定冲击。浏览器开发商的行为是否构成不正当竞争,学界有不同观点,但大多侧重于行为“正当性”分析。而美、德两国却特别重视“用户利益”和消费者选择权的核心地位和决定性影响。本文建议我国司法界更多地关注用户利益和技术中立等公共利益,建议视频网站参考域外经验,适时改进商业模式,提高用户观看体验。
The result of second trial of the case Youku v. Jinsban involved with unfair competition behavior came out several months ago. The universal use of certain browsers with ads-filter would influence the business model and interests of video sites. The lawyers hold different positions on that whether the behavior of the browsers with ads-filter should be considered as unfair competition and most people focus on the analysis of justness. In fact, "User Benefit" and Consumer Choice are playing important roles in the judgment of unfair competition behavior in the judicial practices of the U.S. and Germany, We should pay more attention to the public interests, including the user benefit and technology development, and also improve the business model timely to improve the user experience.
出处
《现代广告》
2015年第6期54-61,共8页
Modern Advertising
基金
该论文受基金项目资助,是项目研究成果.项目具体信息为:2013年度福建省社会科学规划项目(青年项目)《我国商标“使用”认定中的若干问题及解决》(鳊号:2013C006).
关键词
商业模式
竞争
用户利益
Business Model
Competition
User Benefit