跨境电商贸易环境下服装企业出口转型之路

Study on the Export Transition of Garment Enterprises in the Cross-border Electric Commerce

在传统外贸持续低迷的状态下,服装企业亟需通过出口转型摆脱经营困境。本文结合跨境电商贸易的基本特征,分析了服装企业开展跨境电商贸易在降低交易成本、扩大交易范围、提升竞争力方面所具备的优势,并探讨了国内服装企业在供应链、品牌和观念上普遍存在的问题,从提升供应链柔性化、增强品牌溢价能力和运用互联网思维深刻转变意识观念三方面为服装企业出口转型提出了具体的建议。

As traditional foreign trade continues to slump, garment enterprises urgently need to get out of the predicament through the export transition, in this paper, combined with the basic characteristics of cross- border electronic commerce, analysis of the advantage of garment enterprises in cross-border electronic commerce could reduce transaction costs, expand the scope of the transaction and enhance competitiveness. The common problems of domestic garment enterprises in the supply chain, brand and concept were discussed, and then specific suggestions including enhancing the flexibility of supply chain, enhancing the brand premium ability and profound changes consciousness to use the Internet thinking were put forward.