摘要
White goods producer Haier is changing the face of China manufacturing A branch of home appliance maker Haier,Rrs.com is China’s first Internet brand offering merchandise with a value of more than 10 billion yuan($1.63 billion).During the Spring Festival holiday this year(February18-24),the online business sent e-coupons via WeChat,an instant messaging application.This more precise system for targeting
Abranch of home appliance maker Haier, Rrs.com is China＇s first Internet brand offering merchandise with a value ofmore than 10 billion yuan （$1.63 billion）. During the Spring Festival holiday this year （February 18-24）, the online business sent e-coupons via WeChat, an instant messaging application. This more precise system for targeting customers has streamlined the company＇s operations, Currently, more than 70 percent of the com- pany＇s WeChat subscribers are active users.
