积极提升执政党的网络舆情引导能力

Actively Improving the Ruling Party's Ability to Guide Online Public Opinion

网络舆情引导能力是指执政党能够对网络舆情发展态势进行有效引导的能力。应该从四个方面着手加强能力建设:一是掌握舆情社会成因,主动开展心理疏导;二是整合舆情治理力量,形成全党参与格局;三是坚持信息公开原则,及时正面加以引导;四是加强依法治网原则,着力规范网络行为。

The ability to guide online public opinion refers to the ruling party’s ability to effectively lead the de-velopment situation of internet public opinion. Efforts should be made in four aspects to strengthen this ability. First,master the social causes of public opinion,and proactively carry out psychological counseling. Second, gather all forces and involve the whole party in public opinion governance. Third,persist in the principle of infor-mation openness,and provide positive guidance timely. Fourth,strengthen the principle of govern internet accord-ing to law,and work hard to normalize online behavior.