新闻出版产业的SWOT分析及发展策略研究

Press and Publication Industry in China:SWOT Analysis and Development Strategy

新闻出版产业是实现文化强国战略目标的重要支撑。文章基于SWOT模型理论,系统分析了我国新闻出版产业发展的内部优势、劣势和外部机遇、威胁,提出了重点培育数字出版产业和出版物发行产业、加大扶持产业基地建设和核心企业集团发展、着力提高出版企业自立创新能力等发展策略,以期为我国新闻出版产业持续健康发展提供有益参考。

The press and publication industry is the significant support to realize the strategic goals of cultural power .Based on the SWOT model theory ,this paper analyzes the internal strengths and weaknesses and external opportunities and threats of the press and publication industry ,and puts for‐ward the key strategies including developing the digital publication industry and publication distribu‐tion industry ,supporting the industry base construction and core enterprise group development ,and improving the independent innovation ability of publishing enterprises .T he study can provide a refer‐ence for the sustainable and healthy development of the press and publication industry in China .