宁波发展滨海体育旅游的对策建议

Countermeasure suggestion of Ningbo developing coastal physical education

发展滨海体育旅游,宁波具有天时、地利、人和的优势,有优越的自然条件、独特的旅游资源、丰富的旅游和体育人才、便捷的交通环境以及发达的经济。但是,由于宁波发展滨海体育旅游起步晚,还存在着开发程度低、组织机构不健全等方面的不足。为此,宁波要在丰富旅游产品、优化营销策略、深化管理体制改革等方面下功夫,才能保证宁波市滨海体育旅游健康、可持续地发展。

Ningbo City has great objective and subjective advantages for coastal sports tourism. Favorable in natural conditions, unique tourism resource,rich tourism and sports talents, convenient transportation, and advanced economics. However, because Ningbo started late in the development of coastal sports tourism, it still has problems such as low development level, unsound institutional framework, etc.Therefore, to ensure the healthy and sustainable development of Ningbo’s coastal sports tourism, efforts should be made in enriching tourism products, optimizing marketing strategies, and deepening organization system reform, etc.