海南省农业企业品牌建设探析

Probing into Hainan province agriculture brand construction

农业企业作为品牌建设的重要主体,对海南省品牌农业发展起到关键作用,只有农业企业的品牌建设取得成效,才能带动海南省整个品牌农业的健康、可持续发展,因此本文尝试从海南省农业企业品牌建设现状的分析,探讨海南省农业企业品牌建设的思路。

Agricultural enterprises,as the main body of brand building, more brand agriculture development of Hainan province play a key role, only brand construction of agricultural enterprise success, to promote the brand of Hainan province the healthy and sustainable development of agriculture.So this article tries to analyses the current situation of the agricultural enterprise brand construction of Hainan province, discusses the approach of constructing agricultural enterprise brand of Hainan province.