梅兰芳访美演出的传播策略

The Communication Strategies in Mei Lanfang's Touring Performances in America

梅兰芳,这位20世纪京剧海外传播的先行者,于1930年在美国取得巨大成功。他的表演是一种艺术,他的传播是一种科学。八十年后当我们回望那段历史时发现,他带给我们许多重要启示:对民族传统文化要有深刻的理解;对外交流要用恰当的方式;翻译应注意文化阐释;演出要遵守国际市场规则……梅兰芳及其团队的伟大为我们探索中华文化的海外传播路径提供了有益的历史经验。

Mei Lanfang, the pioneer of the overseas spread of Peking Opera in the 20th century, made great achievements in the United States in 1930. His performance was a kind of art, and his overseas communication of this art was a kind of science. We look in retrospect after eighty years and find that he brought us inspirations in many important ways： we need to have a deep understanding of our traditional culture, to do international communication appropriately, to translate with insight the cultural implications, to observe the regulations of the international performing arts market, etc. The great achievements of Mei Lanfang and his team are valuable historical experience that helps us explore the overseas spread of Chinese culture.