小米手机品牌营销文化的探讨

Discussion on Brand Marketing Culture of Xiaomi Phone

品牌营销文化对企业产品销售具有重要意义。在阐述小米手机品牌营销文化内涵的基础上,对小米手机品牌营销文化的要素组成及其品牌营销文化推广渠道进行了分析,最后提出了未来小米品牌营销文化建设的基本思路。

The brand marketing culture has a significant meaning in Enterprise product sales. Based on the presentation of the brand marketing cultural connotation of Xiaomi Phone, this paper analyzes the elements and the promotion channel of the brand marketing culture, and finally puts forward the basic idea for the future cultural construction of Xiaomi brand marketing.