许可式邮件营销及其在电子商务中的应用问题探究

Research on the Application of Permission Email Marketing in E-commerce

许可式邮件营销作为一种系统化的营销手段优势明显,营销效能显著,对电子商务发展具有重大意义。在阐述许可式邮件营销概念、特征、优势及作用的基础上,分析了国内许可式邮件营销的发展现状,进而研究了其在电子商务应用中面临的主要问题,提出了优化许可式邮件营销的路径。

Permission email sales is an effective systematic sales with obvious sales effect, which has a significant meaning in e-commerce development. Based on the presentation of the definition, characteristics, advantages and effects of permission email marketing, this paper analyzes the status quo of the domestic permission email marketing, studies the main existing problems in e-commerce application, and puts forward the optimizing path for permission email marketing.