试论我国职业体育赛事社会责任

Research on the Social Responsibility of Occupation Sports Events in China

主要通过文献研究及逻辑分析法,对职业体育赛事社会责任的有关问题进行了探讨。职业体育赛事社会责任是指职业体育赛事主体对参赛组织、运动员、观众、赞助商、社区等利益相关者及社会公众所应承担的相应责任。当前,我国职业体育赛事社会责任建设情况总体上不容乐观。分别从四个方面提出了我国职业体育赛事社会责任提升的策略:政府应在职业体育赛事社会责任建设中发挥主导作用;职业体育赛事主体应树立正确的社会责任理念;职业体育赛事主体应积极承担社会责任;建立职业体育赛事社会责任披露与监督机制。

Mainly used the research methods of literature review and logical analysis,the relevant issues about the social responsibility of occupation sports events were discussed in this paper. The social responsibility of occupation sports events refers to that the main body should undertake corresponding responsibility to participate organizations,athletes,spectators,sponsors,communities and the public. At present,the overall situation of social responsibility construction of occupation sports events is not optimistic in China. The strategies to promote social responsibility of Chinese occupation sports events were put forward from four aspects： the government should play a leading role in the social responsibility construction of occupation sports events; the main body of occupation sports events should establish a correct concept of social responsibility; the main body of occupation sports events should bear the social responsibility; establishing disclosure and supervision mechanism of social responsibility of occupation sports events.