新媒体时代高校BBS传播内容分析与舆论引导策略——基于全国十所高校活跃论坛的观测研究

An Analysis of Communication Content and the Strategy of Guiding Public Opinion of Tertiary Insitution's BBS in New Media Era:An Observational Research on the Active Forums in Ten Nationwide Tertiary Institutions

高校BBS虽已不如往日兴盛,但仍是学生交流信息与情感的重要场所。本研究通过对十个遴选出的活跃度较高BBS贴文及回复的收集整理,依照活跃高校属性、话题类型、帖文来源、情感倾向、活跃用户等内容进行分析,发现高校BBS的传播内容特点,并对其产生的原因进行深度分析,提出高校BBS舆论引导的策略。

Although the tertiary institution＇s BBS（ Bulletin Board System） is not as flourishing as it in the past,still it is an important place for students＇ emotional and informational communication.This study has collected and arranged the content and replies of the ten selected active BBS, in accordance with the attribute of the active universities,type of topics, source of articles, emotional tendencies,active users and other content to analyse, then come to the communication content characteristic of tertiary institution＇s BBS and the in-depth analysis of the causes. Finally,strategies to guide public opinion are given.