正视文化差异 发展文化认同——跨国公司全球经营中的文化思维

Facing the Cultural Differences and Developing the Cultural Identity—Cultural Thoughts of Global Operation of Multi-national Corporations

随着世界范围内跨国公司向全球公司的转型,跨国公司也正在从跨国经营转向全球经营。在跨国公司经营中,由全球文化差异所导致的文化冲突不断,进而对跨国公司经营产生许多不利的影响。面对全球文化差异,世界上众多著名跨国公司不约而同地通过发展文化认同,促进不同文化之间的交流、理解与沟通,从而保证了跨国公司经营活动的顺利进行。

With the transition of the multi-national corporations to the global corporations in the world, the multi-national corporations are turning from multinational to global market. In the muhi-national corporation management, cultural conflicts caused by global cultural differences are continuing and have many adverse effects. In the face of global cultural differences, many well- known multi-national corporations in the world develop commonly the cultural identity to ensure the smooth progress of business activities of multi-national corporations.