武陵山片区恩施州文化软实力与旅游业互动发展研究

Study on the Interactive Development of Wuling Mountain Area between It's Soft Power of Culture and Tourism Industry in Enshi Prefecture

在文化软实力与旅游业互动的基础上,选用2000-2012年恩施州的相关经济数据指标,使用向量回归模型,通过数据平稳性检验、Johansen协整检验和Granger因果关系检验,实证分析了恩施州旅游业与文化软实力具体指标间有明确的互动关系,并由此给出了发展旅游业的政策性建议.

Based on the interactive mechanism of the tourism industry and the soft power of culture,this paper chooses the relevant economic data index from 2000 to 2012 in Enshi Prefecture,uses the vector regression model,empirically analyses the interactive development relationship between the specific indicators of tourism industry and soft power of culture in Enshi Prefecture through the data stationary test,Johansen cointegration test and Granger causality test. And then,this paper gives some political suggestions to the development of tourism industry in Enshi Prefecture.