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CPVC建材湖北市场开发策略

Development Strategies of CPVC Industrial Pipeline in Hubei Market
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摘要 氯化聚氯乙烯(CPVC)工业管道是我国工业和高温给排水主要建筑材料之一,广泛应用于化工、造纸、冶金、电镀、温泉等领域,随着内地经济的快速发展,众多CPVC建材生产厂家开始落户湖北。文章在分析湖北CPVC工业管道市场特点和竞争现状的基础上,为CPVC建材企业进行了市场细分,提出了市场开发策略。 Chlorinated polyvinyl chloride(CPVC) industrial pipeline is one of China's major industrial and hot water supply and drainage construction materials, widely used in chemical industry, paper making, metallurgy,electroplating, hot springs, and other fields. With the rapid development of the mainland economy, the number of CPVC building materials manufacturers began to settle in Hubei. Based on the analysis of characteristics of Hubei CPVC industry pipeline and the status quo of market competition, the paper analyses the market segmentation for CPVC building materials enterprises and puts forward market development strategies.
作者 王玉蓉
出处 《襄阳职业技术学院学报》 2015年第2期40-43,共4页 Journal of Xiangyang Polytechnic
关键词 CPVC 市场特点 竞争 市场开发 CPVC Market characteristics Competition Market development
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