摘要
微博产生的初衷是用于公司内部的信息传达,但自产生后就成为人们日常生活中不可或缺的信息传播平台。它打破了人类交流的方式,拓展了人类生活的空间,充实了人们的交流内容,追踪、记录着人们的生活轨迹。目前微博运作的主要作用是:企业打造形象、推介产品的重要平台;个人形象塑造的重要途径;表达各种社会意见的重要渠道;改进社会管理的重要抓手。这种传播平台带着使用者个人的意志走向他人、走向社会,是进入互联网时代,尤其是进入自媒体时代,人类的又一次大解放。而这种全面解放的无限释放,最终导致社会组织结构与社会管理方式的某种程度的调整。
The original intention of Weibo's emergence is to get messages delivered within the company, however, since its' emerged, it has become an indispensable information exchange platform in people's daily life. Weibo changes the way people communicate, expanding the space people live, enriching the content of people's communication, keeping track of people's life. So far the major application of Weibo can be summarized from different aspects.For example, Weibo is an important platform of enterprise image-molding and product-recommending for company; Weibo is a vital approach for personal image-building; Weibo is a channel which can express various social opinion. Weibo is a key which can improve social administration as well.This communication platform that take user's personal will and wish come upon the stage, which let us step into internet era especially we-media era. Weibo contribute to the liberation of mankind. This infinite release of human liberation leads to the adjustment of social organization structure and social management mode in some way.
出处
《湖北成人教育学院学报》
2015年第2期67-71,共5页
Journal of Hubei Adult Education Institute
基金
武汉市社会科学基金资助课题一般项目(14032)
关键词
微博
自媒体
产生
人类交流
利用方式
weibo
we-media
emergence
human communication
utilization pattern