运营商基于互联网的媒体传播转型研究

Research on Media Dissemination Transition for Operator Based on Internet

通过分析运营商开展互联网传播的行业背景,并结合运营商互联网传播的现状与困境,提出了运营商基于互联网营销的媒体传播转型举措。

By analyzing the industry background of Internet dissemination for operator, the proposal on media dissemination transition for operator based on Internet marketing was given according to the status and difficulties of operator’s Internet dissemination.