高职教育满意度测评模型构建

The Construction of Higher Vocational Education Satisfaction Evaluation Model

将市场营销中的顾客满意度理论引入高职教育领域,通过高职教育相关利益者对高职教育服务质量或产品的评价指标来建立高职教育满意度测评指标体系。在此基础上构建高职教育满意度模型,并以海南省两所高职院校的教育管理部门和毕业生用人单位、学生、领导和教师、学生家长及社会公众等主体为对象进行问卷调查,使用多元回归法对数据进行实证分析。

The theory of customer satisfaction in marketing is introduced into the field of higher vocational education. It establishes the evaluation index system of higher vocational education satisfaction by evaluation index from the stakeholders for higher vocational education service quality and products. Based on this it forms higher vocational education satisfaction model,and surveys the respondents of Education Department of two higher vocational colleges in Hainan province, employment unit,students, leaders, teachers, parents and the public, and carries out empirical analysis of data using multiple regression method.