森林旅游区居民对乡村旅游影响的感知和态度——基于乌鲁木齐南山林区方家庄的实证分析

Empirical Analysis on the Perceptions and Attitudes of Forest Tourism Area Residents towards the Impact of Rural Tourism——Taking Fang Village of Urumqi Nanshan Forest Zone as an Example

以乌鲁木齐南山林区方家庄为例,通过问卷调查,配合深度访谈,分析森林旅游区居民对乡村旅游之于森林旅游区经济、环境及社会文化影响的感知和态度。结果表明:森林旅游区居民在乡村旅游对森林旅游区产生的经济影响、环境影响、社会文化影响三个方面的正面影响感知都强于负面影响感知;从居民对待旅游业发展和游客总体上持欢迎的态度看,方家庄村处在乡村旅游发展的初级阶段。在这个阶段,居民参与乡村旅游经营的程度显著地正向影响他们对旅游业发展是否持支持的态度。基于结论,提出吸引更多森林旅游区居民参与乡村旅游发展、获取经济效益和旅游娱乐产品的生产相结合、民族文化的坚守与外来旅游文化的扬弃相结合以及着眼于旅游产业链发展的森林旅游区乡村旅游发展的建议,以促进森林旅游区旅游的可持续发展。

Taking Fang Village of Urumqi Nanshan Forest Zone as an example, the paper analyses the perceptions and attitudes of forest tourism area residents towards the economic, environmental and socio-cultural impact of rural tourism via questionnaires ＆ in-depth interviews. The results showed that： the positive perceptions of economic, environmental and socio-cultural impact of the three aspects generated by rural tourism, are stronger than the negative impact; the residents＇ welcoming attitudes towards to tour shows Fang village is at the initial stage of development of rural tourism. At this stage, the extent of rural residents to participate in the tour significantly has positive impact on their attitude whether they are supportive to the tourism industry. Based on conclusions, the paper presents some proposals of development of rural tourism in forest tourism area so as to promote the sustainable development of tourism in forest tourism area, such as attracting more residents to participate in the development of tourism, the combination of economic benefits and tottrism and entertainment products, the combination of adhering to the national culture and discarding to foreign tourism and culture, focusing on the development of tourism industry chain, etc.