大湘西地区绿色旅游产品开发初探

The Development of Green Tourism Products in Xiangxi Area

绿色旅游推崇的是尊重自然、保护自然、回归自然,大湘西地区具有旅游资源丰富、政府政策支持、名人轰动效应等发展绿色旅游的天然优势。但目前大湘西地区绿色旅游发展还存在深度挖掘不够、体验性不足、人才流失以及营销宣传不到位等诸多问题。因此,本文认为应该从资源挖掘与保护、旅游商品特色开发、专业人才有序管理、配套设施完善以及营销宣传创新等方面入手,力求使大湘西地区走上绿色旅游可持续发展的道路。

Green tourism praises highly respecting nature, protecting nature, and returning to nature. Xiangxi area has richful tourism resources, government policy support and the reaction of successful person, so it has natural advantage of developing green tourism. However, green tourism in Xiangxi area still has many deficiencies, such as the product is not enough depth, lack of experience, loss of talent and underadvertising. So, this paper puts forward some suggestions from the following aspects, such as resources mining and protection, development of special tourism products, management of talented people, improvement of facilities, and innovation of marketing promotion, striving to develop green tourism in Xiangxi area sustainablely.