合作社农户销售行为的博弈分析——以浙江省为例

A Game Analysis of Farmers' Sale Behavior in Farmers' Professional Cooperatives:Taking Zhejiang Province as an Example

基于浙江省合作社实地调研的数据,通过对农民专业合作社中农户销售行为的博弈分析,探究现阶段农户不愿意与合作社保持紧密契约关系的深层次原因。研究发现,农户社员在博弈中采取非合作策略的根本原因,在于合作社的"保护价"承诺不可信,而且现实中更多的是因为合作社的"不合作",才导致了农户的"不合作"。因此,要加强社员与合作社之间的契约关系,对于促进合作社规范发展、健康发展具有重要意义。

Based on the field survey data of Farmers＂ Professional Cooperatives（FPCs）in Zhejiang prov- ince,a game analysis of farmers＂ sale behavior in FPCs was implemented to explore the deep reasons of farmers＂ unwillingness to keep tight contract relationship with FPCs. The study finds that the root reason why farmers don＇t want to sell products to FPCs and take non-cooperative strategy in game is that the ＂pro- tected price＂ of FPCs is not credible. Besides, in practice, it is FPCs＂ ＂ non-cooperative＂ leading to the farmers＂ ＂non-cooperative＂. Therefore, the legally contract relationship between farmers and FPCs should be standardized to promote them developed healthily.