博弈论视角下社区商业合作型健康知识传播模式的可行性分析

Feasibility Analysis of Community Business Cooperative Mode in Community Health Knowledge Dissemination Based on Game Theory

社区健康知识传播是保障居民身心健康,提升社区健康水平的重要手段。本文从社区卫生服务机构与商业健康传播机构的利益追求与相互关系出发,构建社区卫生服务机构与商业健康传播机构在健康知识传播中的博弈模型,分析社区卫生服务机构与商业健康传播机构的合作关系与可行性。建议通过一定的政策支持、有效的监督手段等方式构建科学、有效的社区商业合作型健康知识传播模式。

Community health knowledge dissemination is an important method to protect people＇s health and improve the level of community health. This paper investigated the pursuit and the cooperation between community health service institution and commercial institution,then established the game model,and argued about the feasibility of the model. Finally,this paper suggested to give policy support,establish effective supervisory mechanism and improve residents＇ health literacy.