开放式创新模式下价值创造与管理

Value Creation and Management in Open Innovation Model

亨利·切萨布鲁夫认为开放式创新是一种商业模式,是一种开放式价值创造系统。但从本质上来讲创新技术本身没有任何价值,只有将其转化为顾客效用,价值才能体现出来。企业则通过价值创造获得收益,构建竞争优势。基于此,文章总结出开放式创新模式下价值创造的新理念,从创新源视角说明开放式价值创造的类型,围绕开放式创新价值商业化,构建了商业运营模型,指出了开放式创新价值商业化的路径。在创新价值收益的获取中,Teece认为互补性资产对获取绩效起决定性作用,围绕价值实现对互补性资产选择、活动管理提出了要求;在强化创新价值专属性的同时要提高互补性创新资产专用性和低流动性,藉此提高谈判实力和位势,获得更多价值收益份额。此研究为开放式创新模式下价值创造与管理提供了理论性框架。

Henry Chesbrough believes that open innovation is a business model and a value-creating system, but essentially innovative technology does not have any value. When it is converted to customer utility, its value can be reflected. Enterprises reap the benefits and build competitive advantages through value creation. This paper summarizes a new concept of value creation under the open innovation model and introduces the types of open value creation from the perspective of innovation source. Based on the commercialization of open innovation value, the paper constructs the business model and points out the path to commercialization of the open innovation value. In the process of gaining innovation value, Teece considers complementary assets play a decisive role in performance acquisition and proposes a request for complementary assets selection and event management which focuses on value realization. When strengthening the specificity of innovation value, it is also necessary to improve the specificity and low mobility of complementary innovation asset so as to improve negotiation strengths and potential and get more revenue share. This study provides a theoretical framework for value creation and management under the open innovation model.