基于问卷调查的南京市乡村旅游发展初探

Analysis on the Development of Nanjing Rural Tourism Based on Questionnaire Surveys

发展乡村旅游是提升我国农村发展水平,促进旅游产业发展的重要举措之一,近年来备受各地政府及相关部门、旅游业界、学术界的关注。该文通过对南京乡村旅游者的抽样问卷调查,从客源市场构成、乡村旅游的认知评价、出游方式与目的、满意度四个方面分析南京市乡村旅游发展的基本情况和存在问题,在此基础上,提出发展对策与建议。

With the development of domestic tourism,the types of tourism continue to diversify. As one of the new type of tourism,rural tourism arouses more attentions from the local governments and relevant departments in recent years. To develop rural areas in a scientific way,to modify the rural development approach,and to innovative the socialist modernization of rural areas,Nanjing municipal government and relevant departments attach great importance to the rural tourism development. Through the survey of rural tourists in Nanjing,the paper probes into the basic development of the rural tourism and puts forward the corresponding measures.