学术期刊微信公众号存在的问题与改进策略

Problems and strategies of We Chat public number usage in academic journals

【目的】探析学术期刊微信公众号存在的问题,完善学术期刊微信公众号的功能,提升服务效果。【方法】基于学术期刊微信公众号调查情况,总结和分析学术期刊微信公众号存在的问题。【结果】学术期刊微信公众号的命名未能体现期刊品牌、使用偏重科技类期刊、功能与结构参次不齐、信息服务未多样化、内容受制于传统纸版期刊。【结论】学术期刊微信公众号应在体现学术期刊品牌、加快认证进程、完善服务功能、提高推送效果、加大平台宣传、提升服务意识等方面进行改进与努力。

[Purpose] With the analysis of problems of WeChat public number usage in academic journals,the functions of WeChat public number usage in academic journals can be improved and the service effects can be advanced.[Methodology] Based on the investigation of Wechat public numbers in academic journals,the problems are summarized and analyzed.[Findings] The names of WeChat public numbers can not reflect the brand of academic journals,and the usage focuses on scientific journals.The function and structure are imperfect,information service is not diversified and the content is dependent on the traditional academic journals.[Conclusions] It should make great efforts in reflecting the academic Journals＇ brand,quickening the certification progress,improving the service function,advancing the pushing effects,increasing the platform propaganda,and promoting the service consciousness.