数字出版时代高校学报传播能力提升策略

Strategy to enhance the communication ability of university journals in digital publishing era

【目的】探讨在数字出版环境中把握机遇、组织和重构出版技术和理念、提高高校学报传播能力的策略。【方法】从高校学报的传播现状出发,分析了高校学报的传播路径、传播能力及传播效果。【结果】高校学报传播路径单一、传播能力及传播效果低下,造成学报信息的低效传播。高校学报应从信源着手,探索新的信息传播内容和形式,提高信息的针对性、适宜性和质量;坚持多种发展战略,实现真正的数字出版;为受众着想,注重信息互动,增强信息传播的源动力。【结论】只有认真研究高校学报的传播规律,认识到高校学报传播的现状和不足,才能在不断加剧的市场竞争中掌握主动权。

[Purpose] The strategy to enhance the communication ability of university journals was discussed through seizing the opportunities in the digital publishing environment,and organizing and remodeling publishing technology and ideas.[Methodology] From the current situation of communication of university journals,the communication path,capacity,and effect of university journals were analyzed.[Findings] The communication of information of university journals is inefficient because of the single communication path,low communication capacity and effect.University journals should explore the new content and form of information communication from the source of information to improve the pertinence,appropriateness and quality of information,carry on a variety of development strategies to achieve the real digital publishing,focus on information interaction to enhance the source power of information communication for the sake of the audience.[Conclusions] The sustainable development of university journals could be realized only with careful study on the communication law recognition of the communication status and shortages of university journals.