高黎贡山百花岭-江苴旅游区客源市场现状及营销策略初探

A Study on the Market Status and Marketing Strategy of Baihualing——Jiangju Tourism Zone in Gaoligong Mountain National Nature Reserve

百花岭-江苴生态旅游区是高黎贡山国家级自然保护区的一个开发较早的生态旅游区,通过对生态旅游区相关的旅游统计资料的分析,根据客源市场结构的有关理论,针对百花岭-江苴生态旅游区的客源市场结构,探讨了该区旅游客源市场现状及营销策略。

Baihualing-Jiangju Ecological Tourism Zone is one of the first developed in Gaoligong Mountain National Nature Reserve. The present thesis studies the tourism market status and marketing strategy of the tourism zone through analyzing related tourism materials together with related marketing theory.