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李骏:从0到1,传统企业的互联网+思考

Li Jun:From 0 to 1,internet plus strategy of traditional enterprises
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摘要 李骏认为,传统企业互联网改造的核心,就是真正以用户为核心,从经营产品到经营用户。用户的需求是什么,企业的焦点就在哪儿;用户关心什么,就围绕他关心的去满足。要和用户沟通、交互,要了解他们的需求、爱好,记录他们的消费行为和习惯,去满足甚至提前满足他们。 The key of the transition of traditional enterprises into internet is changing the focus from products to clients.What the clients need should be the focus of enterprises,and the clients' concerns are what the enterprises need to satisfy.It is essential to communicate with clients to understand their needs and preference,record their consuming behaviors and habits,and to satisfy them.The challenge facing Li Jun in previous years is how to develop from 0 to 1.that is becoming the leading company of solar water heater field.The challenge facing him of present and future is how to develop the new industries such as water and air.
作者 张曦文
出处 《经理人》 2015年第4期48-53,17,共6页 Manager
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