国家精品资源共享课传播策略研究

Promotion Strategies for State Benchmark Courses

国家精品资源共享课建设,主要包括基础性的课程建设、保障性的课程传播和关键性的课程应用三方面的工作,而课程传播一直是国家精品资源共享课建设工作的薄弱环节。高校教师、学生和社会学习者对国家精品资源共享课的信息缺位,是导致课程传播范围小、使用人数少和利用效率低的重要影响因素。通过创新课程传播策略、明确课程传播主体和拓展课程传播渠道,能够快速扩大课程影响力和有效提升课程知名度,从而有效实现精品资源共享课的又好又快传播。

The development of State Benchmark Courses(SBC) mainly includes design, promotion and application of the courses, with course promotion being the weakest. Lack of information about the SBC courses among college teachers, students and adult learners is a key factor resulting in the courses being known and used by small groups at small scales. Suggestions are made on improving the influence and popularity of the SBC courses by innovating promotion strategies, agencies and channels.