印度医疗旅游业的全球竞争模式及启示

The Global Competitive Models of India's Medical Tourism and the Enlightenment for China

医疗旅游是把医疗与旅游结合起来的一种全新的服务业,它是指消费者跨越国界到海外旅游,并在旅游目的地获得各种健康护理或接受各种手术治疗等,是目前全球旅游市场上一种充满商机的旅游形式。印度的医疗旅游业在世界医疗旅游业市场上占有重要的地位,形成独特的模式。印度医疗旅游的全球竞争优势主要表现在政府支持、较高的医疗水平、广泛的国际合作、独特的传统疗法以及丰富的旅游资源等。

Medical tourism is brand new service industry combined medical treatment with travel, and is a way to travel abroad, and get all kinds of health care treatments and operation treatments at the sometime, and is the travel pattern full of business opportunity in global tourism market. India＇s medical tourism industry occupies an important position in the world medical tourism market and forms unique pattern. India medical tourism global competitive advantage mainly includes government support, high level of medical, wide range international cooperation, unique traditional remedies and abundant tourism resources, etc.