乡村温泉度假村产品深度开发SWOT分析及对策研究——以福州乡村温泉度假村为例

The deep development of rural spa resorts and the countermeasures based on SWOT analysis——A case study of rural spa resorts in Fuzhou

乡村温泉度假村以绿色生态的资源和独具特色的产品深受广大游客青睐。但受困于开发保护、季节性差异和服务质量等不足因素,各产品发展均较缓慢。通过SWOT分析研究福州乡村温泉度假村产品,提出加强科学规划、差异化开发、提升服务质量以及加强区域协作等改良对策,促进乡村温泉度假村实现可持续发展。

Rural spa resorts featured by ecological resources and unique products are popular with the majority of tourists. But due to such problems as seasonal variations, and lack of quality in service, etc., the development has lagged behind. Through SWOT analysis of rural spa resorts in Fuzhou, it proposed to strengthen the scientific planning, differentiate development,improve the quality of services, and enhance regional collaboration, so as to promote the sustainable development of rural spa resorts.