基于有限理性的互联网金融参与主体的行为分析——以互联网理财为例

Analysis of Internet Finance Participants Behavior based on Bounded Rationality——Taking the Internet Banking as an Example

互联网金融的兴起展现了强大的生命力。一方面,它让人们感受到了科技带给金融的深刻变革;另一方面,它也对我国传统金融造成了巨大的冲击。未来互联网金融如何发展,是一个值得思考的问题。本文首先介绍了互联网金融的概念、常见业务模式,接着以互联网理财为例,在各参与主体有限理性的假设下,运用进化博弈理论分别对金融消费者是否选择互联网理财产品的稳定策略、互联网金融企业和银行之间的稳定均衡策略进行分析,以期能够揭示互联网金融各参与主体的行为逻辑,预见互联网金融发展的趋势,为我国互联网金融的科学发展提供理论支持。

The rise of the Internet Finance has shown its power. On the one hand , it brings profound reform of science and technology to finance; on the other hand, it is a great shock to the traditional finance. The future development of Internet finance is a question worth consideration. Beginning with introducing the concept and common business model of the Internet finance , this paper taking the Internet banking as an example , used evolutionary game theory to analysis respectively on the stable strategies of whether financial consumers choose Internet banking products and balance between enterprises and banks under the assumption of bounded rationality participants. The study aimed to reveal the behavior logic of the Internet finance participants , forecast the development trends of Internet finance, and provide theoretical support for the scientific development of Internet finance in China.